Monday, April 20, 2009

Booming @ Twitter



Twitter

Last week in the MKT 595 class, I studied about Twitter, and professor show me a MKT595 address on Twitter. That time Twitter was just study object for me, because I am not much interested in social network sites include myspace, facebook etc. I have been not think, I will use that, and chat with people.

However, that night, I watched Jay Leno show, he and his guest Ellen were talking about only Twitter. How they started with that and how keep twitting. I have a little bit more interested in that, but still not much.

The next day, when I watched CNN, most of CNN program also was talking about Twitter, even Anderson Cooper and Larry King has Twitter account! -0-

Finally I heard very interest story from Ashton Kutcher (

http://twitter.com/aplusk). If he will have millions of his follower, He will donate mosquito net for cure Malaria. Same day I watched a video clip from the Ashton Kutcher, he has had million followers and he shows us a check which he will donate.

So far, I joined Twitter. -_-;; I started finding out Ashton Kutcher first, Demi Moore, Larry King, and Ohrah for fun. Same time I need to figure out carefully which one is real person. Meanwhile I found something else. Many of company already have their account on twitter.

Moreover the celebrity not just talks fun stuff with their friend and fan, but also they advertise their shows, programs, and web sites. In consequence, we see and feel a lot of ads in their comments.

Many of celebrity join this and tell through the public, people like me join this and use. Okay, I agree that it is fun and fun. Even though Ashton Kutcher isn’t cofounder of Twitter, he did incredible job for Twitter nowadays. One more thing, He brought donation culture out from the fun toy. I can easily join some of donations and speak my voice out with some campaign.

It is a new fun toy!


PS. I am wondering why suddenly so popular Twitter and Susan Boyle. Only me think too weired? Why many TV program talking about these two thing too much!



Monday, April 13, 2009

AD isn't for anonymous anymore.

The marketing is going to be changed new way that more friendly and closely to anonymous customers. Marketing is not only TV commercials, newspapers, and billboards, but also individual customers, some group who recognized preference though Internet.


I am enjoying Facebook. There is a lot of internet marketing materials from the product companies or even from the fans. For example, Hershey's Chocolate in Facebook is a fan site of Hershey’s chocolate. I am also a fan of this site and share the new products and commercials with other fans. Good thing is that I am already fan of Hershey’s, but I have some product that I never tried before. In my case, some people, who I never knew before, he/ she comments that recommend some chocolate. Then I think, ‘oh I should try this.’

The other example is Ben and Jerry, Ice-cream Company, also do marketing in Facebook. It’s a little different from Hershey’s. This is actual advertisement and it’s give me a fun and my friends who play this. I can send many Ben & Jerry ice cream ( I can choose specific item from the pictures) to my friends as a gift. It isn’t charge any money from me, but it is fun gifts and I and my friends get used to their product. Moreover we knew that Ben & Jerry have ice cream sandwiches and yogurt type ice cream. After play these web site, when I went to grocery shopping, I looked at these items than others.

How about you?