Zappos, successful internet retail store

Free shipping BOTH ways, 365-day return policy, 24/7 customer service. Millions of men's shoes, women's shoes, girl's shoes, boy's shoes, handbags, men's clothing, women's clothing ...

This is what official site explanation about the Zappos.

I’ve known this company brand since I read February Fortune magazine, the 100 best companies to work for, and Zappos got 23th ranked. The company founded in 1999, started with internet shoes retail store, and expended clothing and bags now.

Very interesting point of this company and I totally agree with the CEO’s idea is that about outsource company’s call center. He, CEO Tony Hsieh, think that call center is too important to be sent to India. The reason is that telemarketers are first line representation person of company. The Zappos telemarketers are not work from a script, and they are implored to use their imagination. I think, this is one of many points that make Zappos success. Now many companies outsourced their call center to other country such as India, for save some money. I think, that is a lose point for long run business.

Hsieh also doing blog and twitter as a communication method with his employees and customers. One example of using that technology for company is that, when he need to lay off staffs, he sent an e-mail, posted blogs and with twitter. Hsieh said that these had positive reaction to the way downsizing was handled, and most of leaving staff wrote directly to Hsieh.

Zappos use these blog and twitter not only promote to customer but also communicate with employees. I think, good communication between employees is the way to succeed and make best company to work for.

This is Zappos blog by T. Hsieh talk about the article from the Fotune. http://blogs.zappos.com/blogs/ceo-and-coo-blog/tags/fortune

Here is Twitter account: http://twitter.zappos.com/

Booming @ Twitter

Twitter

Last week in the MKT 595 class, I studied about Twitter, and professor show me a MKT595 address on Twitter. That time Twitter was just study object for me, because I am not much interested in social network sites include myspace, facebook etc. I have been not think, I will use that, and chat with people.

However, that night, I watched Jay Leno show, he and his guest Ellen were talking about only Twitter. How they started with that and how keep twitting. I have a little bit more interested in that, but still not much.

The next day, when I watched CNN, most of CNN program also was talking about Twitter, even Anderson Cooper and Larry King has Twitter account! -0-

Finally I heard very interest story from Ashton Kutcher (

http://twitter.com/aplusk). If he will have millions of his follower, He will donate mosquito net for cure Malaria. Same day I watched a video clip from the Ashton Kutcher, he has had million followers and he shows us a check which he will donate.

So far, I joined Twitter. -_-;; I started finding out Ashton Kutcher first, Demi Moore, Larry King, and Ohrah for fun. Same time I need to figure out carefully which one is real person. Meanwhile I found something else. Many of company already have their account on twitter.

Moreover the celebrity not just talks fun stuff with their friend and fan, but also they advertise their shows, programs, and web sites. In consequence, we see and feel a lot of ads in their comments.

Many of celebrity join this and tell through the public, people like me join this and use. Okay, I agree that it is fun and fun. Even though Ashton Kutcher isn’t cofounder of Twitter, he did incredible job for Twitter nowadays. One more thing, He brought donation culture out from the fun toy. I can easily join some of donations and speak my voice out with some campaign.

It is a new fun toy!

PS. I am wondering why suddenly so popular Twitter and Susan Boyle. Only me think too weired? Why many TV program talking about these two thing too much!