Struggle to get one Click

Google Adwords was exciting before starting, but after couple days it’s make me really hard.


I’ve done setting Google Adwords up for 10 days already, but I’ve got just one click in my campaign. Our group, e-challenge, start Adwords as an assignment and it was exciting. We researched what our client -dental clinic; concentrates, wants, differences with others and needs. We have chosen many keywords, and divided 5 focusing campaigns such as service, child care, language, location, and insurance.


After set up the Adwords, we’ve got just 20 clicks so far, only 11 keywords works and 55 got impressions out of 80. Our group discussed these situations and paused, bid up money amount, change keywords during last week. However, it was not shows us significant improvement.




I read many article about Adwords, How good and easy to use them, and it Google Adwords is the road to success....




Why not with us?
Does it have too many competitors? Our campaigns have problems?


I found some article which mention about how to success and avoiding common mistakes.

According to this article Avoiding mistakes on Google Adwords, it’s tell us 15 common mistakes people do often. I think we did some mistakes.


1. Bidding on broad keywords: Many of our keywords are broad. For example, child dental care, it looks like generally people search for, but it has high competitors and has to bid high amount, but still less chance to get one click.


2. Boring content: our content might similar with others. We should bring creative and fresh campaign contents.


3. Directing users only to the home page: our campaigns landing only clients homepage. We should change each campaign going to land each service pages not just ‘home’ page. When people click our Adwords, we should show them what they looking forward to.


4. No keywords in the ad text: I recognize that we did not use out keywords in ad text. We definitely change it. In these reason, our Adwords located back pages than any others. We need to mention that we offer exactly what they want.


5. Not identifying the uniqueness of your product/service: We make our keywords generally such as family dental care, braces. It’s not unique at all. We have to create some unique point that makes us stand out from the competitors.


6. Not using company/brand name keywords: We use our client name as keywords. It does bring two problems. One, not much people search the company name as a keyword unless they are big enough. Two, It won’t show up in Google pages.


Those are our problem that I can think from the list, so far. Now I am finding out what happen to our Adwords, and definately share those ideas with our group.

Then, this week we will try hard to figuring out and improve our Adwords. We have to!!!

Hope to see some improvement in our Adwords, and I want to spend free (?) $200 from the Google!! :)

Please.