Zappos, successful internet retail store

Free shipping BOTH ways, 365-day return policy, 24/7 customer service. Millions of men's shoes, women's shoes, girl's shoes, boy's shoes, handbags, men's clothing, women's clothing ...

This is what official site explanation about the Zappos.

I’ve known this company brand since I read February Fortune magazine, the 100 best companies to work for, and Zappos got 23th ranked. The company founded in 1999, started with internet shoes retail store, and expended clothing and bags now.

Very interesting point of this company and I totally agree with the CEO’s idea is that about outsource company’s call center. He, CEO Tony Hsieh, think that call center is too important to be sent to India. The reason is that telemarketers are first line representation person of company. The Zappos telemarketers are not work from a script, and they are implored to use their imagination. I think, this is one of many points that make Zappos success. Now many companies outsourced their call center to other country such as India, for save some money. I think, that is a lose point for long run business.

Hsieh also doing blog and twitter as a communication method with his employees and customers. One example of using that technology for company is that, when he need to lay off staffs, he sent an e-mail, posted blogs and with twitter. Hsieh said that these had positive reaction to the way downsizing was handled, and most of leaving staff wrote directly to Hsieh.

Zappos use these blog and twitter not only promote to customer but also communicate with employees. I think, good communication between employees is the way to succeed and make best company to work for.

This is Zappos blog by T. Hsieh talk about the article from the Fotune. http://blogs.zappos.com/blogs/ceo-and-coo-blog/tags/fortune

Here is Twitter account: http://twitter.zappos.com/

New search engine? Bing?

I’d heard about Microsoft new search engine ‘Bing’ from the last marketing class on Monday.

My professor told us about that, and he expects Bing will possibly have a great position in search engine market in couple years. When I heard about that I was “Really? Someone will beat with Google? Is it easy even though that is MS?” I am kind of curious and others look same as me.

So, I was googled Bing. There was Bing sponsored link came up at the first and Bing official page as well.

Microsoft said that Bing is a 'decision engine' and the explanation under Bing is this Live Search is evolving. Welcome to Bing. The sound of found. Get the inside scoop on Bing ...

I clicked and then bang.

The first impression of Bing is different. The opening page has colors, mouse over images and boxes which get pointers to searches related to image. It is really look creative and being live for me. Being different as well.

After I looked up the Bing, I’ve got couples impression.

First, Search information is feeling similar to Google for me. However, there is better thing of Bing is that Bing shows ‘related searches’ on the side.

Second, It is an Image. When I searched Beyonce’s image, the result is great. I can find the pictures easier way because it sorts by some tabs such as size, layout, color, style, and people. Besides ‘Relative people’ result following the images, this is what I like Bing.

Third, It is a shopping. I think, Bing has very good service for shopping as well. Moreover, Bing give you a $$, cash back to you.

Fourth, It is about travel. I searched fright fare from Chicago to Seoul, Korea. Bing gave me 130 results in a second. I don’t need to go and search many travel sites anymore. You can compare with other sites, Bing posts major travel web site banner on the side, so you just need to click them, and then you will get result from the sites. It is great and Bing even recommends you a better time to buy tickets.

I know, there are a lot of arguments about whose better on search engine.

So far, I like Bing in some way that I said before. Google is top now and Bing is just starts. We will see who is going to be the next top search engine.

Here is a video about Bing.

Introducing Bing - A Decision Engine from Microsoft